Content for Marketers
As the Content Marketing Director at Ridge Marketing, I not only created content for our clients, but also produced optimized blogs and lead-generating PDFs that helped to attract and convert new clients for the agency. Below are some examples of the content that I created for Ridge Marketing.
Lead-Generating PDFs
Guide to Content Marketing
Creating and promoting digital content like blogs, whitepapers and infographics is a powerful way to engage with potential customers, but our clients didn’t fully comprehend what content marketing was or how it could benefit them. I wrote a field guide based on market research as well as my personal experiences and campaign successes.
B2B Webinar Top 10 FAQ
In 2020, due to COVID-19, the number of organizations that used webinars and other virtual events increased to 67%, up from 57% the previous year. I saw an opportunity to create a gated asset for Ridge Marketing that would target B2B marketers and sales reps looking to host webinars for the very first time.
