Resume

D2 Creative

Digital Marketing and Strategy Manager
Somerset, NJ
2021 - Present

As the Digital Marketing and Strategy Manager at D2 Creative, I lead comprehensive digital marketing initiatives, driving client growth through innovative campaigns and strategic direction while overseeing campaign execution, performance analysis and fostering substantial revenue generation.

• Generated 1,100 downloads within six months by creating a lead-generation campaign on LinkedIn

  Ads, developing thought leadership content aimed at medical device leaders, and utilizing LinkedIn Ads

  and Google Ads as promotional tactics.

• Boosted organic LinkedIn engagement by 1,046% and gained 358 organic followers and 45 paid

  followers in four months by revamping the organic and paid LinkedIn presence for a MedTech

  company.

• Achieved 933% increase in MQLs via Google Ads campaign optimization for medical device startup. The campaign’s overwhelming success necessitated a reduction in efforts due to an influx of leads

  surpassing sales capacity.

• Amplified global MedTech’s LinkedIn followers by 348% within a year, achieved solely through organic efforts.

Uniken

Manager, Global Product Marketing
Chatham, NJ
2021

Hired to lead global company and product messaging development, collateral development and outbound campaign management. Managed media relationships, planned and hosted CXO virtual events and wrote optimized content for new website and overview video, set to launch Q2 2021.

• Created new messaging guide and supporting repository of content, including corporate overview, case studies, infographics, press releases, newsletters and video scripts, for distribution to prospects, customers, investors, partners or/and internal employees.

• Increased new users by 62% and organic search traffic by 60% via new and original thought leadership content and organic social media posts.

• In 30 days, increased organic followers by 272% with a 134% increase in engagement across social media platforms.

• Wrote content for and project managed new company website with updated product pages, use cases, solutions overviews and videos – currently in development.

Ridge Marketing & Design

Director of Content Marketing
Basking Ridge, NJ
2017-2021

Hired to create and manage content marketing campaigns for clients, including strategy, content audit and gap analysis, persona building and writing, publishing and promoting short- and long-form content across relevant channels. Currently act as agency’s content lead with client base of 10+ small to mid-size businesses.

Client projects include:

• Increased pageviews by 1,718% and organic search traffic by 350% for a national healthcare staffing agency by creating a new website, series of promotional videos and Facebook and Google paid ads.

• Achieved Google featured snippets on top-priority terms within 5 months for global manufacturer, increasing organic web traffic by 250%.

• Increased conversion rate by 73% for global B2B beauty tools manufacturer by creating new gated content and launching email marketing and traditional advertising campaigns.

• In 8 months, introduced $700k into the sales pipeline and 400 new leads for a SaaS vendor via new thought leadership content and email nurture campaigns.

Avnet, Inc.

Marketing Communication Specialist
Morristown, NJ
2013-2017

Recipient, Excalibur 2016 Most Valuable Player.

Brought in to assist with campaign management and event planning during multiple-company acquisition. The role quickly evolved into working on 15-person team repositioning the Services division with new messaging, website and digital and print collateral.

• Wrote optimized content for 75+ new web pages for services.avnet.com website rebranding.

• Created digital marketing assets, including weekly blog articles, sponsored content, product and brand videos, webinars, infographics and emails.

• Content lead for messaging framework deployment, creating slide decks, sell sheets and brochures for sales teams to utilize with partners, resellers and end-users.

• Strategized and delivered company messaging and collateral at trade shows, conferences, lunch-and-learns and VIP client field events.

TD Bank, N.A.

Senior Customer Service Representative
Cedar Knolls, NJ
2008-2013

Recipient, You Make The Difference Certificate of Excellence.

Supported bank branches in Morris and Essex counties, responding to customer inquiries, complaints and comments, suggesting products and services accordingly.

• Supervised branch employees, onboarded new hires, responded to escalated customer issues, performed audits and managed team schedules.

• Identified community outreach opportunities including youth sports and clubs, town parades, 5K runs and holiday events, often attending to represent the branch.

Radio Disney AM1450

Intern / Cast Member
Albany, NY
2006-2008

Recipient, The Walt Award.

Hired as a summer intern for college marketing credit and converted to full-time employment following the internship.

• Wrote and recorded on-air commercials for regional event promotion and sponsored content advertisements.

• Organized and executed promotional events with DJ entertainment, music, activities, giveaways and community engagement.  

Areas of Expertise

Content Marketing | Marketing Strategy | Branding & Messaging | Copywriting | Web Analytics | SEO/SEM | Market Research | Email Marketing | Social Media Marketing | Social Media Advertising | Google Ads

Content Mediums

Optimized Web Pages | Blogs | Infographics | Emails | eBooks | Whitepapers | Video Scripts | Social Posts | Paid Advertisements | Industry Reports